heART is a social enterprise design I created. The service is a package of mindful art activities alongside an app that talks people through meditative and mindful practices while doing the art kit. It works as a cross compensation enterprise by offering a premium membership for customers who can afford to pay. This service will include additional products. While the basic membership is free. The brand's visual identity is underscored by a pastel colour palette, harmoniously integrating with a logo that depicts a joyous brain wielding a paintbrush, a visual metaphor for the bliss derived from art therapy. This captivating aesthetic is consistently echoed in our advertising materials, where the same colour palette and typography forge a sense of cohesion. The advertisements take the form of delightful illustrations, effectively demystifying mental health and creating an approachable dialogue. This pioneering initiative, heART, harmonises mindfulness and creativity to enrich lives and foster a sense of shared well-being.