The brief was to design a brand and packaging for a product. "Clic," is a eco-friendly refillable mascara designed for ease of use, particularly catering to those with disabilities and anyone seeking quicker application. Clic revolutionises mascara application simply click the side button to dispense mascara, eliminating the need for a traditional screw top. The brand's essence encapsulates a playful, feminine, and sustainable makeup identity that champions inclusivity and affordability. Its aspiration is to enhance everyone's sense of beauty. The makeup line features a pastel feminine colour palette, complemented by a darker shade in the typography to ensure legibility. The logo boasts a lively, bold serif typeface, cleverly incorporating eyelashes on the "C" to signify the brand's offering. The packaging design takes a bold step with an attention-grabbing geometric pattern, setting "Clic" apart from its competitors and making it an instant visual standout.