Dahlia Syrup is a handcrafted accessory brand, they approached me to design their logo, website and business cards. The brief was to use a navy and baby pink colour palette, keeping it feminine and minimalistic. This is while keeping to the handcrafted theme as that is a very important value to the brand. For the logo I chose a serif typeface that creates a feminine, sophisticated style. For the icon itself I chose to design a minimalistic, feminine face to enforce t he idea of it being genuinely handcrafted. I then curved the type around the icon to connect them together. For the website, the brief was to keep is as user friendly and as easy as possible. Taking away all the mess and unnecessary extra information and just making it about the products. The menu is simple- having it about shopping for products. On the home page there is a display of main products in an easy way to immediately access the products while being aesthetically pleasing. Instashop is at the bottom of each page as Dahlia Syrup was first established on Instagram this is an Important part of the business. For the stock pages it is a simple layout to make it easy for customers. The website is user friendly while sticking to the aesthetic of the brand.